Splio operates in the digital marketing and customer loyalty sector, providing innovative solutions to enhance customer engagement. The company serves a diverse range of clients, including retail brands, by offering tools that integrate online, offline, and mobile interactions. Splio's core product is a marketing automation platform that enables businesses to create personalized loyalty programs and campaigns. This platform helps brands convert fans into customers through features like mobile wallets and ultra-personalization. The business model is subscription-based, generating revenue through recurring fees for access to its software and services. Splio operates primarily in the European market but also targets global brands looking to improve their customer relationships. The company's solutions are designed to make customer relationships durable, profitable, and modern.

Keywords: loyalty programs, marketing automation, customer engagement, retail brands, mobile wallets, personalization, digital marketing, omnichannel, subscription-based, European market.