Sulake is a social entertainment company that specializes in creating online social spaces, primarily through its flagship products, Habbo and Hotel Hideaway. The company serves a diverse global audience, particularly targeting teenagers and young adults who are looking for virtual environments to meet new people, make friends, and express themselves. Operating in the digital entertainment and social networking market, Sulake's business model revolves around free-to-play virtual worlds with in-app purchases for virtual goods such as clothing, furniture, and accessories. This model allows users to customize their avatars and virtual spaces, enhancing their social experience. Sulake generates revenue through these microtransactions, as well as through advertising partnerships.

Founded in 2000 and headquartered in Helsinki, Sulake has expanded its operations with design and marketing teams in London and a user care center in Madrid. The company has been majority-owned by Dutch media and technology company Azerion since 2018, with Finnish telecom company Elisa Oy retaining a minority stake. Sulake's mission is to provide a safe and fun online environment for self-expression and social interaction, and it continues to innovate in the virtual world space.

Keywords: social entertainment, virtual worlds, online social spaces, Habbo, Hotel Hideaway, in-app purchases, microtransactions, digital customization, global audience, social networking.