Supermetrics is a data management company that operates in the digital marketing sector. The company's primary service is to streamline marketing data for businesses, allowing them to focus on growth rather than managing data. Supermetrics serves a broad range of clients, from small businesses to large corporations, across various industries. The company operates globally, serving over 200,000 companies in 120 countries.

The business model of Supermetrics revolves around integrating data from over 100 different platforms and making it ready for analysis and reporting. This service helps businesses to have a single source of truth for their marketing data, eliminating the need for manual data transfer and reporting. The company offers a 14-day free trial, suggesting a subscription-based revenue model.

Supermetrics also offers automated reports that help businesses optimize their marketing campaigns faster and get maximum return on their ad spend. The company claims that using their service is 80% less expensive to maintain compared to building your own integrations. They also claim to reduce reporting time by 50%, allowing businesses to focus more on data analysis and optimization.

In summary, Supermetrics is a data management solution for businesses that want to streamline their marketing data, optimize their marketing campaigns, and reduce their reporting time and costs.

Keywords: Data Management, Digital Marketing, Data Integration, Reporting, Analytics, Marketing Optimization, Cost Reduction, Time Efficiency, Global Operation, Subscription Model.