Sweatcoin operates in the health and wellness sector, leveraging technology to incentivize physical activity through a unique virtual currency system. The company targets health-conscious individuals, insurers, and governmental bodies aiming to reduce healthcare costs. Users earn 'sweatcoins' by walking, which can be spent on various products and services. Sweatcoin collaborates with the NHS and other partners to deliver personalized health incentive programs, aiming for sustained behavior change and improved public health. The business model revolves around partnerships with brands, insurers, and governments, generating revenue through these collaborations. Sweatcoin's advisory board includes recognized healthcare professionals, ensuring informed decision-making.

Keywords: virtual currency, health incentives, physical activity, wellness, NHS partnership, behavior change, healthcare cost reduction, personalized programs, user engagement, digital health.