TAPP Water specializes in providing innovative and affordable water filter solutions designed for easy installation and use. The company's core product is a tap water filter that removes impurities and improves taste using advanced carbon block technology made from coconut shells. TAPP Water operates in the consumer market, targeting environmentally conscious individuals and households looking to reduce their reliance on bottled water. The business model is primarily direct-to-consumer, with revenue generated through the sale of water filters and replacement cartridges, which need to be changed every three months. The company emphasizes sustainability and cost savings, offering a savings calculator to show potential financial benefits. TAPP Water also prides itself on excellent customer service, with a team of specialists available to assist customers.

Keywords: water filters, tap water, carbon block technology, eco-friendly, cost savings, direct-to-consumer, sustainability, household, customer service, coconut shells.