The Sill operates in the consumer retail market, specializing in the sale of live and faux plants, plant accessories, and related products. The company caters to plant enthusiasts, beginners, and those seeking to enhance their living spaces with greenery. The Sill's business model includes direct-to-consumer sales through its online platform, subscription boxes, and virtual consultations. Revenue is generated through the sale of plants, pots, accessories, and subscription services. The company also offers online workshops and plant care resources to engage and educate its customer base.

Keywords: plants, accessories, subscriptions, virtual consultations, plant care, online workshops, consumer retail, greenery, home decor, direct-to-consumer.