TOMS is a socially conscious footwear and lifestyle brand that operates in the retail market, primarily serving consumers who value both style and social impact. The company is best known for its iconic Alpargatas shoes, which have been a staple product for over 14 years. TOMS caters to a diverse clientele, including men, women, and children, offering a variety of products such as flats, sneakers, and boots.

The business operates on a unique model that combines commerce with philanthropy. For every three dollars TOMS earns, it donates one dollar to the TOMS COVID-19 Global Giving Fund. This fund supports long-time Giving Partners who are on the frontlines of the global health crisis, providing mental health support, handwashing facilities, and medical supplies. This means that every purchase from TOMS not only provides stylish and comfortable footwear but also contributes to global health initiatives.

TOMS generates revenue through direct sales on its website, toms.com, and through various retail partners. The company also engages customers through promotions, such as promo codes and free shipping offers, to drive sales. Additionally, TOMS has an affiliate program and a rewards program called TOMS Passport Rewards, which incentivizes repeat purchases and customer loyalty.

In summary, TOMS is a company that seamlessly blends retail with social responsibility, making money by selling fashionable and functional footwear while simultaneously supporting global health causes. This dual focus on profit and philanthropy sets TOMS apart in the competitive retail market.

Keywords: Alpargatas, footwear, philanthropy, COVID-19 relief, mental health, handwashing, medical supplies, retail, social impact, TOMS Passport Rewards.