Trustpilot is a leading online review platform that connects consumers with businesses through the power of customer reviews. The company operates in the global market, providing a space where consumers can share their experiences and opinions about various products and services. This helps other consumers make informed decisions and encourages businesses to improve their offerings.

Trustpilot serves a diverse range of clients, including individual consumers who want to share their experiences and businesses looking to build and maintain their reputation. The platform is open to every company and consumer worldwide, making it a truly global service.

The business model of Trustpilot is based on providing a free platform for consumers to write and read reviews. For businesses, Trustpilot offers paid subscription services that provide enhanced features such as analytics, review management tools, and the ability to showcase reviews on their own websites. These subscription services are the primary way Trustpilot generates revenue.

Trustpilot ensures the integrity of its platform through measures like its Transparency Report, which details how the company maintains trust and authenticity in the reviews posted. This commitment to transparency helps build trust among users and businesses alike.

In summary, Trustpilot is a consumer review platform that helps people make better purchasing decisions and enables businesses to improve their services based on customer feedback. It operates globally, serving both individual consumers and businesses, and makes money through subscription services offered to businesses.

Keywords: consumer reviews, global platform, customer feedback, business reputation, subscription services, transparency, trust, analytics, review management, informed decisions.