Vera Whole Health operates in the healthcare industry, focusing on advanced primary care services that emphasize treating whole individuals rather than just their symptoms. The company serves a diverse range of clients, including employers, health plans, and government entities, aiming to improve overall health outcomes and reduce healthcare costs. Vera's business model revolves around a subscription-based service where clients pay a recurring fee for access to comprehensive primary care services. This model ensures a steady revenue stream and aligns the company's incentives with patient health outcomes rather than the volume of services provided. Vera makes money through these subscription fees and partnerships with organizations looking to provide better healthcare solutions for their members or employees. By focusing on preventive care and lifestyle management, Vera aims to reduce the need for more expensive, reactive healthcare services.

Keywords: advanced primary care, whole person care, preventive health, subscription model, employer healthcare, health plans, government healthcare, patient outcomes, lifestyle management, cost reduction.