Virtru is a cybersecurity startup that specializes in data protection and privacy solutions. The company provides a platform that ensures secure data sharing, storage, and analysis throughout its entire lifecycle. Virtru's primary innovation is the Trusted Data Format (TDF), an open standard that allows for persistent control over data, meaning that data remains protected and accessible only to authorized users, no matter where it is stored or shared.

Virtru serves a wide range of clients, including over 20,000 organizations from various sectors such as healthcare, finance, government, and education. These clients rely on Virtru to safeguard their most sensitive information, ensuring compliance with regulatory requirements and protecting against data breaches.

Operating in the cybersecurity market, Virtru's business model revolves around providing subscription-based services and licensing its technology to other businesses. The company offers a suite of developer tools that can be integrated into any application, device, or infrastructure, allowing organizations to embed data protection directly into their existing systems.

Virtru makes money through subscription fees for its platform and services, as well as through licensing agreements with other companies that wish to incorporate Virtru's technology into their own products. This approach allows Virtru to generate recurring revenue while expanding its reach and influence in the cybersecurity market.

In summary, Virtru is a key player in the cybersecurity industry, offering robust data protection solutions that help organizations maintain control over their sensitive information. By leveraging its innovative Trusted Data Format and flexible platform, Virtru enables secure data sharing and compliance with privacy regulations.

Keywords: cybersecurity, data protection, privacy, Trusted Data Format, secure sharing, compliance, subscription services, licensing, developer tools, sensitive information.