Voyado, founded in Sweden in 2005, is a leading SaaS company specializing in customer data insights and multichannel marketing solutions for retail brands. The company serves a diverse range of retail clients, helping them understand customer behaviors, offer relevant product recommendations, and create seamless customer engagement both online and offline. Voyado operates in the retail technology market, providing tools that allow brands to track customer behaviors, spot micro trends, and execute effective marketing campaigns. The business model is subscription-based, where clients pay for access to the platform's various features and services. Revenue is generated through these subscriptions, as well as additional services like API integrations and custom solutions. With over 300 employees, Voyado continues to innovate and expand its offerings to meet the evolving needs of the retail industry.

Keywords: SaaS, retail technology, customer data, multichannel marketing, customer engagement, loyalty programs, data insights, subscription model, API integrations, Sweden.