Vyapaar Vistaar is a tech-based distribution startup focused on supply chain innovation to foster sustainable business growth in the Fast-Moving Consumer Goods (FMCG) segment across India. The company aims to set up a pan-India distribution network that provides instant and direct retail market access to rural towns and villages for companies. By leveraging technology, Vyapaar Vistaar helps its business partners gain a competitive advantage through enhanced operational expertise, ultimately aiding in scaling their businesses.

The company serves a diverse range of clients, including FMCG companies, channel partners, and retailers. Vyapaar Vistaar operates in the Indian market, particularly focusing on rural areas that are often underserved. The business model revolves around providing additional sales to companies by opening new markets and selling fringe Stock Keeping Units (SKUs). The company makes money through its distribution services, which include tele-beat outlets called on a fixed frequency from a centralized center, and an on-field sales team that works on adding new outlets and increasing the range of existing ones.

Vyapaar Vistaar's services lead to increased market coverage and pre-booked orders of a complete range, resulting in exponential sales growth. The company also reduces the cost of sales and distribution for its partners by managing the sales network, thereby eliminating the need for companies to invest in network creation and sales team management. Additionally, Vyapaar Vistaar provides complete visibility of retail-level sales trends, allowing for better market communication and brand awareness, particularly in rural India.

Keywords: FMCG, supply chain, rural market, distribution network, operational expertise, sales growth, market coverage, retail access, technology-driven, India.