Wakoopa is a pioneering company in the field of behavioral data, which is a relatively new area within market research. Unlike traditional data that relies on surveys and self-reported information, behavioral data is collected passively. This means it tracks what people actually do online rather than what they say they do. This type of data is more accurate and provides deeper insights into consumer behavior.

Wakoopa serves market research firms, advertising agencies, and businesses that need detailed insights into consumer behavior. These clients use Wakoopa's data to understand how people interact with websites, apps, and digital content. This information helps them make more informed decisions about marketing strategies, product development, and customer engagement.

Operating in the global market research industry, Wakoopa's business model revolves around providing advanced tools and platforms for collecting and analyzing behavioral data. They partner with panel providers who recruit participants willing to have their online activities tracked. This data is then anonymized and aggregated to ensure privacy and compliance with data protection regulations.

Wakoopa makes money by selling access to its behavioral data and analytics tools. Clients pay for subscriptions or licenses to use Wakoopa's platforms, which offer detailed reports and insights. Additionally, Wakoopa may charge for custom research projects or consulting services to help clients make the most of the data.

In summary, Wakoopa is at the forefront of the behavioral data revolution, offering innovative solutions for market research and consumer insights. Their focus on passive data collection sets them apart, providing clients with more accurate and actionable information.

Keywords: behavioral data, market research, consumer insights, passive data collection, digital behavior, analytics tools, data privacy, global market, advertising agencies, custom research.