Honest.co.id is a financial technology startup operating in Indonesia. The company offers a credit line of up to Rp 100 million to its customers, who can apply for this service in just five minutes. The credit can be used both online and offline, at any location that accepts Mastercard credit cards, making it a versatile financial tool for customers in Indonesia and worldwide.

The company charges a monthly administrative fee on the outstanding balance, capped at a maximum of Rp150,000 per month. This fee is only charged if the card is used, making it a cost-effective solution for customers who need a credit line but do not use it frequently.

In addition to its credit line service, Honest.co.id offers a range of discounts and promotions in partnership with various retailers and service providers. These include discounts at The Foodhall and Traveloka, savings at Alibaba.com, and free gifts at Lotte Mart.

The company's business model is based on earning revenues from the administrative fees charged on the outstanding balance. It also likely benefits from partnerships with retailers and service providers, who offer discounts and promotions to Honest.co.id customers.

Honest.co.id serves a broad market of consumers who need a flexible credit line. The company's offering is particularly appealing to customers who value flexibility in repayments and the ability to shop both online and offline.

Keywords: Fintech, Credit Line, Administrative Fee, Mastercard, Discounts, Promotions, Retail Partnerships, Flexible Repayments, Online Shopping, Offline Shopping.