Welltok is a consumer activation company that specializes in driving meaningful actions within the healthcare and wellbeing sectors. The company leverages a massive database combining clinical, engagement, and social determinants data to deeply understand individuals. Utilizing smart analytics and machine learning, Welltok predicts who may or may not take action and engages people across multiple channels to motivate them. Their business model revolves around partnering with healthcare organizations and other entities to activate their populations in ways that improve total wellbeing, including physical activity, eating habits, medication adherence, and financial wellbeing. Welltok generates revenue through service contracts with these organizations, offering tailored solutions that enhance health engagement and loyalty. The company operates primarily in the healthcare market but has expertise that crosses into other industries as well.

Keywords: consumer activation, healthcare, wellbeing, smart analytics, machine learning, personalized engagement, data-driven, health engagement, loyalty, financial wellbeing.