YuLife operates in the insurance sector, providing group life insurance and income protection services. The company targets businesses looking to offer comprehensive employee benefits that go beyond traditional insurance. YuLife's core product is group life insurance, which pays out to employees' beneficiaries in the event of death while covered. Additionally, the company offers group income protection, covering a portion of an employee's income if they are unable to work due to ill health.

YuLife differentiates itself by integrating wellness and mental health support into its insurance offerings. The company provides an app that rewards employees for engaging in healthy behaviors, offering tangible perks and incentives. This approach not only promotes employee well-being but also aims to reduce insurance claims by encouraging healthier lifestyles.

The business model is primarily B2B (business-to-business), targeting companies of various sizes across different industries. YuLife generates revenue through premiums paid by these companies for the insurance coverage provided to their employees. The company also offers additional services such as 24/7 virtual GP access, Employee Assistance Programs (EAP), and HR insights, adding value to their core insurance products.

YuLife's market includes businesses seeking innovative ways to enhance employee benefits and well-being. By combining financial protection with wellness incentives, YuLife aims to create a happier, healthier workforce, which in turn can lead to increased productivity and reduced absenteeism.

Keywords: group life insurance, income protection, employee benefits, wellness incentives, mental health support, digital administration, B2B, virtual GP, EAP, HR insights.